L´OFFICIEL Arabia said:
GUIDO VERA is a brand of ready-made clothing from Santiago de Chile, designed for modern nomads. Their collections are made in the minimalist style of cotton and high-tech fabrics, as well as vinyl based on PET bottles. “Simple design for complex minds,” is the brand's motto.
Their new collection “On the road. Issue 3” (Volumen III En tránsito) talks about the drought in the Antarctic and the melting of ice in Patagonia, about aridity and global warming. The region and the city of Punta Arenas falls into the zone of operation of a large hole in the ozone layer, so the issue of global warming is very relevant for this region. To draw attention to this problem, the author of the collection turned to textures symbolizing the death of fauna as a result of man-made drought. The natural resources of northern Chile inspired him to use faux fur and recycled plastic materials. In addition, the collection features natural Peruvian cotton.
Accessories were created in collaboration with Chilean designers: for example, with the participation of the designer of the Daltónico brand, a headpiece was developed in the tradition of non-waste production of the GIRARDI hat factory; while with the help of Constance Gonzales, woven bags were made from recycled car tires. The brand's new collection hopes to therefore reinterpret the principle of sustainable fashion by relating global concerns to a regional climate issue.
Photographer: Paola Velásquez Díaz
Model: Sterline from Elite Models Chile.