Portrait by Mauricio Duarte
Guido Vera is a Publicist at the University of Arts, Sciences and Communications (UNIACC). After spending his childhood and adolescence in Punta Arenas, he moved to Santiago in 2010 to start his studies in communications, with the aim of linking this area directly with the fashion industry.
In 2012 he held a Cool Hunting and Fashion summer short course at the prestigious Central Saint Martins in London. This course, along with various activities he had at London Fashion Week that year, become the starting point of his career. Guido, after this trip, lands in his native Chile and immerses himself in the social media boom and starts his own blog; Thus, he begins to create content for local and international brands, writing tips and articles on his personal street style. With the latter, Guido has managed to establish a new perspective on the dress of Chilean men.
Guido has worked for over four years in fashion production, styling, parade and performance assistance. He is also creator of content for social networks with brands from the independent circuit. Among the list of designers he has worked with are Ana López, Paradiso Perduto, One Basic, VOKAGE, Bendita Store, Local 9F (AdeAntonio, Sebastián del Real Ossa, Roberta, Polca Zapatería), Lupe Gajardo, Pola Thomson and Proyecto Metanoia; likewise, it has jointly exercised retail brands. Guido also developed advice on men's shaving under the Gillette Mexico brand in 2014.
In March 2018, he launched his self-titled project based in Santiago de Chile: Guido Vera, a unisex clothing and accessories firm. In May of the same year, Revista Paula conducts a double-page interview with volume I.
September 14, 15 and 16, 2018, he held an exhibition of his volume I in the central nave of the new Cultural Center of Punta Arenas in the city of Punta Arenas.
On October 1, 2018 Inacap - Punta Arenas headquarters- invited him to give a talk in the seventh edition of “Tour Inacap, creating value with social innovation” with a talk and workshop for students of the design career where the topic "create from the territory" was discussed. The talk was for Inacap teachers and students and open to the public.
On July 2, 2019, volume II "From The End of The World" was presented at Hotel Plaza el Bosque in Las Condes, Santiago de Chile in collaboration with Elite models Chile, MAC Cosmetics, JOICO, Saloon 2 and Park 17 of Hotel Plaza el Bosque with Fran Straube from Rubio Music who gave life to the catwalk.
In September 2019 the firm Guido Vera was chosen and invited to participate in the Who´s Next international fair in Paris by Atelier Meraki, an emerging talent incubator with only headquarters in Paris and led by Sherif Sy. Then, on the 27,28,29 and 30 of the same month, he was selected by Atelier himself to present his collection at Premiére Classe, Paris.
March 2020, together with Pro Chile and Pro Chile México, the firm was able to land in Mexico City to attend the American Caravan, a fair that promises to market the best of Latin American design. Guido participated with pieces from VOL II and a preview of his pre VOL III.